When choosing your Carpet Cleaning & Upholstery Cleaning provider we know you have
lots of things to consider. Typically, our carpet & upholstery cleaning customers
are seeking convenient appointments, professional technicians, and getting the best
results attainable. And the Sears Blue Crew is happy to deliver!
But how do you know you are getting the best results? What sets Sears Carpet &
Upholstery Cleaning methods apart from the rest? Sears two-step, hot water extraction
process, and our specially formulated cleaning solutions and fiber rinse are unlike
most other carpet & upholstery cleaners. Some other carpet and upholstery cleaning
companies offer carpet shampooing, dry cleaning, or carbonated/ "bonnet cleaning",
methods. These methods have proven to leave behind dirt, dander, and even cleaning
shampoo residue. When cleaning shampoo residue is left behind, it can act as a magnet
to dirt and your carpet & upholstery can get dirty faster. Additionally, these
methods have been recognized as more of a "topical" cleaning as they are
only able to temporarily remove dirt from the carpet and upholstery surface. They
are not considered "deep-cleaning" methods.
Like Sears, most carpet cleaning & upholstery cleaning companies today perform
a warm/hot water extraction process or "steam cleaning" process. With
the steam cleaning process, warm/hot water is used to loosen dirt embedded deep
in the carpet fibers then it is quickly extracted with powerful vacuum equipment.
Typically the dirt is then run through hoses out of the house to the truck mounted
cleaning unit. Sears Carpet & Upholstery cleaning takes this cleaning process
to the next level by adding a separate pH balance fiber rinse. Our second step,
the Fiber Rinse, ensures that we have removed the most dirt and cleaning solution
(residue) from your carpet so it will be soft, fresh and stay cleaner longer. Our
carpet cleaning process is not only the process recommended by America’s largest
carpet manufacturer, but the Sears 2-step deep cleaning process was also tested
by the Carpet & Rug Institute and awarded the Platinum Seal of Approval for removing
the most dirt from carpet. The Platinum Seal is the highest possible level of achievement.
Below you will find an excerpt from The Carpet & Rug Institute that describes the
stringent requirements to be awarded with the Platinum Seal of Approval.
Soil removal – CRI uses NASA-enhanced x-ray fluorescence technology to measure
the precise amount of soil removed from the carpet, and soil removal efficiency
is rated on four levels. Extractors that exceed average soil removal levels receive
a Bronze Seal rating. Those achieving higher levels of soil removal receive a Silver
or Gold rating. Extractors that remove the highest level of soil earn the CRI Platinum
Seal of Approval.
Water removal – The extractor or system must remove most of the moisture resulting
from a wet cleaning process. Dirty water that remains in the carpet could be a source
of fungal growth and could prolong the drying process.
Fiber surface retention – The product must not harm the carpet pile.
If a system is being tested, additional test criteria are included and mirror those
from the Cleaning Solutions protocol. These include:
Rate of resoiling – This ensures that the product does not attract dirt to
the cleaned areas faster than the rest of the carpet.
pH – A more neutral pH ensures that carpet dyes and fibers are not adversely
Optical brighteners – None is allowed, as optical brighteners can leave some
patches of carpet lighter than the rest.
Colorfastness – Products must not be so aggressive that they cause a color
change in the carpet.
Posted on September 21, 2012